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Eurodisney
Beginning of essay
opened in April of 1992, and was expected to be the biggest attraction in France. So what happened? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their i ....
Middle of essay
.... serve alcohol in the park. The French are the worlds largest wine consumers, and eating a meal without a glass is viewed as absurd.
Most of these factors would have been foreseeable and controllable if Disney looked at the demographics and psycho graphics of the country that they called their newest home. The assumptions made about the spending habits on the types of items that Disney markets were all wrong. What seems to be is Disney assumed that Europeans, Asians, and Americans shared t.... |
| Number of words: 973 |
Approximate pages: 4 |
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