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Buyer Behaviour
Beginning of essay
“Working women buy products and services essentially the same as non working women.”
Consumer behaviour can be defined as “the acts of individuals directly involved in obtaining and using economic and services, including the decision process that precede and determine these acts.” (Engel et al, 196 ....
Middle of essay
....rs influencing behaviour
Personal Psychological Cultural Social
Age & Lifestyle Motivation Culture Reference groups
Occupation Perception Subculture Family
Economic Learning Social class Roles & status
Personality Beliefs
Self concept Attitudes
Cultural
Engel et al, (1968) suggest that culture refers to the unique patterns of behaviour and social relations that characterises and distinguishes it from other societ.... |
| Number of words: 3285 |
Approximate pages: 12 |
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