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Corporate Globalization
Beginning of essay
In 1960 the Xerox Corporation was in a position where it could corner the copy machine industry for the next 15 years. Xerox had practically invented the copy machine, and had secured its dominate stake in the copy machine industry with patents. However, this security backfired on Xerox because ....
Middle of essay
....trategies transformed from the late 1970's to the 1980's.
· Determine how the change in strategies and organization allowed Xerox to be competitive.
· Identify the source of guidance it received for its restructuring , and what this revealed about the advantages of a multinational firm.
· Determine how taking a global perspective make it more competitive in the global marketplace.
· Evaluate the role of global manufacturing, materials management, and R & D in better performance in the 1980's.
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| Number of words: 858 |
Approximate pages: 4 |
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