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Cacade Foods- Marketing Analys
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This is the case of the Cascade Foods company and the analysis of the decision they were trying to come to about introducing a new product using new technology. Before beginning to get into the meat of the case, it should be noted that since the data and all relevant information was presented duri ....
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....herefore reducing the chances that while one manufacturer may do an excellent job in making the drinks, another may decide to cut corners and produce an inferior drink. Cascade has also come to the conclusion that they will be letting others package their drinks using the fairly new Brik Pak aseptic packaging, which is cheaper to produce and fill than glass bottles and aluminum cans. This packaging also brings along many good points with it, including: improved taste, shorter and better steril.... |
| Number of words: 2065 |
Approximate pages: 8 |
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