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This is a free sample preview of the essay
Advertising
Beginning of essay
PRODUCT NAME: Nike Biking Shoes
NAME OF SOURCE: Men's Health
DATE VIEWED: April 6, 2000
MAIN APPEAL: Belonging Needs, Esteem Needs, Self-actualization
FIRST IMPRESSION: 7
TARGET AUDIENCE: Adult or Adolescent males who play sports
TONE: Direct
CONTEXT OF AD: Middle ....
Middle of essay
....Machine gives people the thought of something that is close to perfect and doesn't get tried. Wearing Nike shoes allows the wearer to possess the mechanical power of a machine. The last key word is "Forced." This word says that this product makes it easy when you are forced to push on a bike like you have never pushed before. To the viewer this means that when the going gets tough the shoes will help the tough to get going.
A memorable image in this ad is a leg attached to the mechanical f.... |
| Number of words: 1283 |
Approximate pages: 5 |
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PayPal |
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