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Ford Focus Copying Honda Civic
Beginning of essay
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Have you ever heard of a live commercial? Or better yet ever seen one? Well Ford Motor Company is about to launch the new Focus. The Focus is targeted at the first time buyers market. Ford Motors is spending at least $100 million dollars in this new approach marketing strategy. I always thought ....
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....friends car has depreciated $4,650 and mine only $900! Now you know why Ford has a lot of work to do to have a better customer retention and try to focus on maintaining their reputation after the car has been purchased. Ford is also notorious for factory recalls from faulty brake systems to fire hazards. My family has had Honda's for the past 14 years. The only recall I had experienced was my 97 civic had the floor mats recalled! That is why I think Ford Motors is trying to copy the image of Hon.... |
| Number of words: 465 |
Approximate pages: 2 |
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