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Customers For Life By Carl Sew
Beginning of essay
Carl Sewell’s book “Customers for Life” is devoted to teaching the businessperson of today ways in which they can turn one-time buyers into customers for life. He states that every customer has the ability to be worth 332,000 dollars to your business if you can keep them for life. Mr. Sewell is t ....
Middle of essay
....ou to keep your word, but rather than merely keep it, exceed it. You never want to charge the customer more than the estimate. To ensure that this will happen, build yourself a cushion so that you will be able to deliver the goods at a lower cost if possible. This will make the customer like doing business with you; thus he will spend more money with you. There is the possibility of being able to charge the customer the inflated amount, but this is not a good idea. Keeping the difference is.... |
| Number of words: 976 |
Approximate pages: 4 |
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