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Marketing Variable Mix Of Prod

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The Japanese have again burst into the technology industry with the introduction of their newest product, Aibo, the robotic pet dog. Aibo is a Japanese word short for “companion”, and it also stands for Artificial Intelligence Robot. This creature is able to navigate its environment and respond t ....

Middle of essay

....e lure on customers keen on cutting-edge gadgets. The first of its kind in sophistication and advanced robotics, Aibo will carry a significant status for technology buffs and expensive electronic toy collectors who can afford them. From a generic product perspective, Aibo is already winning over the hearts and minds of consumers. Its almost life like touches and actions such as the occasional yawn, flopping on its belly when it’s bored, and the wagging of its tail when it is happy is rapidly....
Number of words: 937 Approximate pages: 4

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