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Marketing-positioning
Beginning of essay
Gulfways currently has a solid position in their market. Of course, as in any aspect of business, there is always room to improve the image of their product in the minds of the consumers relative to their competitors. Gulfways positioning can be improved in order to achieve a larger competitive a ....
Middle of essay
....the amount of money that the purchaser is looking to spend. This in turn gives every consumer a chance to rate Gulfways product and to place them in a favorable position on their perpetual map. With the opportunity for the consumer to purchase the product at the time or a few days from purchase, this gives the customer a favorable impression of the company, therefore, creating a favorable image and position in the market place. Coupled with this feature is the possession utility that Gulfways.... |
| Number of words: 882 |
Approximate pages: 4 |
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