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MkIS Support For The Marketing
Beginning of essay
management process: perceived improvements for marketing management
Evaluates which information included in Marketing Information Systems (MkIS) has been important in providing support for the marketing management process. Also analyses what improvements in marketing and sales have been realized b ....
Middle of essay
.... Markku Sääksjärvi of the Helsinki School of Economics and Business Administration for his invaluable support and critique in this endeavour.
Introduction
More and more, companies are faced with the need to control an ever larger and rapidly changing marketing environment. The information processing requirements of companies are expanding as their competitive environment becomes more dynamic and volatile (Child, 1987). To handle the increasing external and internal information flow and to imp.... |
| Number of words: 5284 |
Approximate pages: 20 |
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