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Marketing In Japan

Beginning of essay

Japan has been an attractive destination for foreign business, and progressive businesses are aware that they need a presence there. Some of the walls that have protected Japan against foreign entry have been crumbling away, thus making Japan more accessible to foreign business. By 1998, only abo ....

Middle of essay

....apan. This included the prohibition of 100 percent foreign company ownership. Through the 1990's, a combination of foreign pressures and a troubled economy resulted in the Japanese government allowing freer access in a number of areas. This has made it easier to for American businesses to enter the market without needing to rely on a Japanese firm to facilitate business. While restrictions on setting up wholly owned operations in Japan have greatly diminished, a Joint Venture provides help i....
Number of words: 583 Approximate pages: 3

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