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Marketing Analysis Of Oakley I

Beginning of essay

For my strategic sports marketing project, I decided to report on the sports marketing activities of a particular corporation. I specifically wanted to report on the marketing operations of a rather diverse company; one that offers more than one product line for more than one sport. Oakley, Inc. ....

Middle of essay

....opcoat), goggles, face shields for use with sports helmets, sunglass accessories, gear bags and a limited range of athletic footwear, technical apparel and premium timepieces (Scott, 1998). With focus on consumers for the next generation, the company has established itself as a legitimate world brand with unique expertise in product design, performance and production. Product Design & Development State-of-the-art technology allows Oakley to shorten dramatically its product development cycle. ....
Number of words: 2197 Approximate pages: 8

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