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This is a free sample preview of the essay
Perdue Farm
Beginning of essay
Analysis of company history development & growth
Arthur W. Perdue’s quest for excellence in the poultry business began in 1917. Perdue started his company as a table-egg poultry farm. He slowly expanded his egg market by adding a new chicken coop every year. Arthur’s son Frank joined the family ....
Middle of essay
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- Second largest producer in the United States
- Owns its own trucking fleet
- Involved in every aspect of the business
Weaknesses
- Packing and shipping policies
External analysis of opportunities and threats
Opportunities
- Produce roasted Chicken and Chicken parts
- Produce other kinds of meats
- Offer products on the west coast
Threats
- Computer Malfunction
- Over capacity in the market
- Slow consolidation
Porters Five Forces
Risk of entry by potential c.... |
| Number of words: 1263 |
Approximate pages: 5 |
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