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Public Relations Contigenct Th
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"Contingency Theory of Accommodation and Advocacy" Contingency theory of accommodation/advocacy is a more realistic depiction of public relation strategies or models based on a continuum. The contingency theory represents the organizations possible stance on a wider range of publics than an individ ....
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....orally absolute. A position of a moral magnitude holds more so than that of any belief in the dialogic process. This also bring into view ethical charges of paternalism and the convictions of an organization that advocacy is morally superior to two–way symmetrical communication. Communication processes such as dialogue, compromise, collaboration and cooperation denote agreement, but engaging in these degrees are not always on the highest moral position. In certain cases taking a moral stan.... |
| Number of words: 920 |
Approximate pages: 4 |
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