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Subliminial Messages
Beginning of essay
"People are exposed to some subliminal stimuli at all times throughout life"
(Koponen, 97). A subliminal message is an insufficiently intense message used to produce a discrete sensation by influencing one's mental process or behavior. "Subliminal stimuli range from those just below threshold to ....
Middle of essay
.... would be forced to grabble with the issue (www.hiddenPer).
Subliminal stimuli have been regularly used in the North American media for over twenty-five years without anyone getting wise to what was occurring. "Advertising firms produced the psychology of buying so thoroughly that they now knew exactly what made consumers tick" (Schudson, 88). The actual term 'subliminal advertising' dates back, only to the 1950's and was coined by an American market researcher, James Vicary. He claimed that.... |
| Number of words: 1420 |
Approximate pages: 6 |
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