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Supply And Demand For The Pors
Beginning of essay
Unveiled in February 1996 at a low-profile motor show in Hamburg, the Porsche Boxter was not born on a computer screen or in a focus group, but in the hearts, minds and imaginations of a small band of engineers with a passion for driving.
Many were surprised when Porsche unveiled its new sports car ....
Middle of essay
....ally targeted, were those who had purchased a Porsche automobile previously. Thus they created a hungry target market; also giving away free test-drives throughout Europe.
The Boxter’s price was its main advantage. It was said that by pricing the car exactly right Porsche executives had cornerstoned the market. The Boxter S was cunningly underpriced, so that when it was actually purchased, it would rise in value. Thus the demand for these cars was massive, and due to the waiting list, p.... |
| Number of words: 679 |
Approximate pages: 3 |
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