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Swot Analysis-gillette
Beginning of essay
Gillette is leading worldwide home applicants, such as razor, battery, electronic and manual toothbrush, manufacturing company. On April 14, 1998, the company introduced the world’s first triple blades razor and begun to sell July 1, 1998 in the United States and September in the Western Eur ....
Middle of essay ....arget of 1.2 billion Mach3 blades. (Boston Globe, 4/15/98)
Since Gillette introduced "Mach3" in April, the company changed its manufacturing tools to produce Mach3 South Boston's factory.
Gillette already spent 300 million dollars for advertising and promotion worldwide for the year that company introduced new product. The amount is twice as much as the company put for advertising "Sensor Excel" in 1989. Gillette released the new product to retail stores on July 1, 1998, and starts to advert.... |
Number of words: 1288 |
Approximate pages: 5 |
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