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Subliminal Advertising 3
Beginning of essay
The United States ad industry consists of many agencies whose job it is to make sure that the American consumers buy their clients’ products. As many people get smart enough to look past the physical eye tricks the ads may play on them, the agencies have turned to subliminal messages to get ....
Middle of essay
....reating that demand by swaying consumers to buy something they really do not need.
However, while subliminal messages are useful marketing tools, they have other uses as well. One such example is as a method of loss prevention. The elevator music you hear in Sears is not just there because the manager likes it. In nineteen seventy nine, about fifty department stores in the United states played music with subliminal anti-theft messages. The messages on the tapes were “I am honest. If I.... |
| Number of words: 1277 |
Approximate pages: 5 |
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