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The Communication Challenge
Beginning of essay
Everybody talks about communication and its importance. From leaders such as Jack Welch of GE (in "Control Your Own Destiney): "Real communication takes countless hours of eyeball to eyeball, back and forth. It means listening more than talking .... It is human beings coming to see and accept thing ....
Middle of essay
....er 80 percent) what we're looking for is clear, effective, useful, day-to-day information and sense-making. Think of the majority of our communication needs as organizing and delivering what we need to make 24-hour to 90-day decisions. Far too much "key message" communication is out there. If the communication isn't tied to a specific decision we need to make, we'll just hit our mental "delete" button. How many things do you have to do today? Gazillions, right? If the communication isn't linked .... |
| Number of words: 638 |
Approximate pages: 3 |
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