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This is a free sample preview of the essay
The Culture Of American Advert
Beginning of essay
“Masters of Desire: ising”
“Always Real: Coke chillin’ in the Hood”
By: Scott Charles
How would these two guys analyze an advertisement?
Evidently, these two guys know how to sell something. When I see an advertisement, I see them like Solomon and Charles did. They ....
Middle of essay
....they place normal, average, everyday looking people in their commercials to let middle class people know that they can have the car, too.
Solomon and Charles know that an advertisement should be aired when the targeted market is watching. A commercial for Bud Light would be worthless to Anhuiser Bush if they aired it on a Saturday morning during cartoon time.
The last thing that Solomon and Charles would analyze, would be the fear of not fitting in. So, some commercials try to make people f.... |
| Number of words: 374 |
Approximate pages: 2 |
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