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The Use Of The Internet In Mar

Beginning of essay

Will the internet keep the U.K competitive in a world market, in terms of industry? Recently there has been emphasis for electronic business. Judging by IBM’s recent advertising campaign you would be forgiven for thinking that launching a company website leads to instant profits. IBM ‘s ....

Middle of essay

....At present time in the U.K the internet is used mainly for business to business activity with less emphasis on customer intervention. One of the main reasons for this is the transport costs, a business will normally order batch which would make it worth while were as customers only demand 1 or 2 goods. The idea of supplying customers with intangible goods, such as music, computer games/ programmes, software upgrades etc. is becoming increasingly more popular. A telephone poll carried out acr....
Number of words: 1170 Approximate pages: 5

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