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Tyson Food Inc.
Beginning of essay
Tyson Foods, Inc., is the world's largest fully integrated producer, processor, and marketer of poultry-based food products whose strategy is to "Segment, Concentrate, and Dominate." The firm is vertically integrated (with seven specific levels of activity), contains numerous subsidiaries, has ach ....
Middle of essay
....en profit margins. Firms in the industry are able to a degree to control the influence of feed suppliers by producing their own feed. Consumption of poultry and poultry products is continuing to increase (68.4 pounds chicken and 18.0 pounds turkey per person in 1994). Top four producers, among which Tyson is placed, capture less than 40 percent of the market; competition tends to focus on price and quality. Brand recognition is vital in obtaining shelf space, as Tyson's acquisition of Holly Farm.... |
| Number of words: 1141 |
Approximate pages: 5 |
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