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A Consumers Buyer Behaviour Is Influenced By Four Major Fact
Beginning of essay
A consumers buyer behavior is influenced by four major factors; cultural, social, personal, and psychological factors. These factors cause consumers to develop product and brand preferences. Although many of these factors cannot be directly controlled by marketers, understanding of their impact is ....
Middle of essay
.... on our purchase decisions either directly or indirectly.
PERSONAL factors include such variables as age and lifecycle stage, occupation, economic circumstances, lifestyle (activities, interests, opinions and demographics), personality and self-concept. These may explain why our preferences often change as our situation changes.
PSCHOLOGICAL factors affecting our purchase decision include motivation perception, learning, beliefs and attitudes.
Other people often influence a consumers .... |
| Number of words: 746 |
Approximate pages: 3 |
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