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Internet Privacy
Beginning of essay
One of the most important advances in the rapidly developing world of electronic commerce is the ability of companies to develop personalized relationships with their customers. Personalization empowers companies to better understand their customers' wants and desires and improve customer service b ....
Middle of essay ....one Saturday night last month reading about how to fertilize roses. More disturbing scenarios along the same lines could be imagined. However, although concern about privacy and security has long been the biggest issue with online shoppers¾particularly with the sanctity of their identification-related information¾a majority do not mind their behavior being watched if it allows their shopping experience to be customized. According to the 1999 Personalized Marketing and Privacy on the Net: What Co.... |
Number of words: 1130 |
Approximate pages: 5 |
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